Swedish initiative for the upcoming Coupe du Monde de la Pâtisserie

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Pressmeddelande

The newly founded organization Coupe du Monde de la Pâtisserie Sweden AB will build a team of the very best pastry chefs in Sweden during 2025. The vision is to take part in the international pastry competition Coupe du Monde de la Pâtisserie.

– Taking part in the competition is important for the long-term development of the Swedish pastry industry. The initiative will also strengthen and showcase the high level of craftsmanship that Swedish pastry chefs have today.

That is according to Master Pastry Chef Gustaf Mabrouk, President of Coupe du Monde de la Pâtisserie Sweden AB, who adds:

– We will make the Swedish Coupe du Monde de la Pâtisserie team known both nationally and internationally.

The ambition is for the team to remain active through various initiatives, even during years when no competitions are held or if the team does not qualify for the final. The intention is to maintain the team's high level of expertise and experience.

The Einar Belvén Foundation has decided to support Coupe du Monde de la Pâtisserie Sweden AB with the aim of contributing to a higher level of education and knowledge within the Swedish pastry industry. This support creates the conditions for a Swedish team to compete for many years to come.

More information is available on our website, where you can also apply to join the Swedish Coupe du Monde de la Pâtisserie team. The deadline for applications is September 30, 2025.

For more information:

Gustaf Mabrouk
President, Coupe du Monde de la Pâtisserie Sweden
+46738383112
gustaf@cmpsweden.se

About the Coupe du Monde de la Pâtisserie

The World Pastry Cup was founded in 1989 and is held every two years during the SIRHA food trade fair in Lyon. Each country selects its own team, which then competes in continental qualifiers to earn a spot in the world championship held every other year.

About Gustaf Mabrouk

Master Pastry Chef Gustaf Mabrouk won Årets Konditor, the Swedish Pastry Chef of the Year title, in 1995 at just 19 years old. He then moved to New York to develop his craft further. In recent years he has worked in Sweden, including as a product developer at Delicato. He has competed in the World Chocolate Masters, coached the Swedish national pastry team, and was named World Pastry Chef of the Year in 2019. Today he runs the café and bakery Panem in Gamla Stan in Stockholm, and since 2025 he is also President of Coupe du Monde de la Pâtisserie Sweden AB.

Konditormästaren Gustaf Mabrouk

Our partners

Together with our partners – who contribute knowledge, equipment, resources, and time – we are building a Swedish team for the international stage.